In this article we will discuss 9 C’s of Marketing and Importance of 9 C’s in Marketing Growth.
Marketing is the process of promoting your Company or product and convincing people to buy it. Companies may use commercials, sponsorship, merchandising, events, direct mailings or others as means to communicate their marketing message.
While the internet has dramatically expanded the reach of potential consumers for many marketers in recent years, these 9 C’s are still essential in making a company successful.
Table of Contents
- 1 What are the 9 C’s of Marketing?
- 2 1. The first C of Marketing is “Consumer.”
- 3 2. The second C is for “Competition.”
- 4 3. The third C of Marketing is “Communication.”
- 5 4. The fourth C is for “Convincing.”
- 6 5. The fifth C of Marketing is “Customer.”
- 7 The 6th C of Marketing is “Collaborator.”
- 8 7th C in Marketing: “Climate.”
- 9 8th C in Marketing is “Context.”
- 10 9th C of Marketing: “Company.”
- 11 Wrapping Up the 9 C’s of Marketing and Their Importance in Marketing Growth
What are the 9 C’s of Marketing?
The 9 C’s of marketing are as follows:
1. The first C of Marketing is “Consumer.”
Marketing starts with being aware of your consumer. You have to figure out who the right target market is for your products or services before you can talk to them.
To do this, you may conduct a survey, attend trade shows or conventions, ask current customers, or even interview the people in your own office.
You need to understand what type of customers you want to have and why they would choose your product or service.
It is essential to understand your consumer before communicating the right message to them. If you know who they are and their needs, then marketing becomes easier because you can tailor your message.
2. The second C is for “Competition.”
It’s important to know what your competition is doing. You may choose to study their website, call them, or even ask them politely for information on how they do business in their particular niche.
It would be best to compare your business and your competitors’ businesses to see how they are different.
For example, some companies may decide not to do certain things that other companies do that help differentiate their brand.
There are specific rules that you have to follow as a business owner or marketer. One of these is to stay on top of your Competition.
Regardless of whether you are in a saturated market or a niche market, one thing is sure. There will be Competition that is trying to sell the same product or service as you are selling.
You have to know your rivals so you can stay competitive, but do not tear down their business.
When you study your competitors, it’s crucial to find out what they are doing and how they are different from what you do. For example, some companies may not offer certain features or benefits that other companies do that differentiate their brand.
It’s essential to understand your Competition so that you can stay competitive with them while staying true to the product or service that sets you apart from them.
You may also like to read: 3 P’s in Marketing | Extended or Additional 3 P’s of Marketing Mix!
3. The third C of Marketing is “Communication.”
One of the most important ways to stand out from the competition is by having a clear message with a great product description and pictures.
Doing this helps people remember you when they are looking to buy a product or service, thus increasing your potential market share.
When you study your competition, it’s crucial to determine what they are doing and how they are different from what you do.
For example, some companies may not offer certain features or benefits that other companies do that differentiate their brand.
It’s important to understand your Competition so that you can stay competitive with them while staying true to the product or service that sets you apart from them.
Once your market share has grown, it is time to start communicating with people about competitively products and services.
This means sharing articles on social websites like Twitter or Facebook with appropriate hashtags. You can also post articles on relevant blogs online for free promotion of your company brand or products.
4. The fourth C is for “Convincing.”
This is the part when you need to convince people to buy your product or service. You can do this by offering a discount, free shipping or even free samples depending on your niche.
Either way, you have to demonstrate the value of your product or service if you want it to be successful.
To convince someone to buy your product or service, you have to show the person its value. You can do this with a discount, free shipping, or even free samples depending on what niche you are in.
Either way, you have to demonstrate the value of your product or service if you want it to be successful.
5. The fifth C of Marketing is “Customer.”
The 5 C’s can help you find customers for your business. But as any marketer knows, simply finding customers is not sufficient.
What’s important is that they are satisfied customers who will buy again from you and refer others. Creating a loyal customer base takes time and commitment, but it’s worth it in the long run.
The final step is to keep in touch with your customers and give them what they want. Send out newsletters, organize contests or sweepstakes, and try to get additional feedback so that you can improve your brand.
You need to know what your customers want and act accordingly. You should always be ready to quickly respond to customer requests as soon as you receive them.
If the customer is not happy with your offering, you can try to persuade them otherwise or ask them politely what would make them more comfortable.
The 9 C’s of marketing are a great place to start, but you should never forget that no one size fits all. Even in a saturated market, there is room for businesses that offer something new and improved for people.
Using the 9 C’s of marketing will guide you in finding your target market and the best way to communicate with them.
What about the 6th C?
The 6th C of Marketing is “Collaborator.”
Every great business needs a team. What are you doing to build your collaborative team?
Collaborators should take the time to understand and work together with other business owners in your industry. Create a list of people you know who support you, are like-minded or are interested in the same niche as you.
Then, use their expertise to help make decisions about how your marketing campaign will run. It’s essential to know the marketing tools available and know when to use them when collaborating with others.
You should also always consider who is valuable in your industry and what they specialize in because they may have some great advice that can help you grow your brand!
It’s also important to take the time to create a collaborative team for yourself. To start, you can create a chosen family who will support you and be there for you when you need them.
You can do this by joining online groups like Weddings Made Easy or writing on social media about your business and the things that make it great.
You can also build your supportive team by being involved in other organizations like Toastmasters, a community of people who meet regularly to improve their communication and leadership skills.
7th C in Marketing: “Climate.”
All the other C’s in marketing are pointless without a suitable climate. Weather conditions, political climates, and the economy can change every single day.
Many businesses have tried to start an online business only to give up when Google or Facebook changes its algorithm. To survive in marketing, you need to know how your weather will affect your business and how you can influence it for the better.
Your marketing campaign has to be like a plant: sturdy and strong while growing and responsive when Competition is trying to kill it.
An online business is not easy to start, so you have to be prepared for any climate change.
To run a successful marketing campaign online, you need to know how your weather will affect your business and how you can influence it for the better.
The first step is to make sure that you are prepared for any climate change. Before you go into the business, make a list of what will happen in the future.
What’s going to happen in six months? A year? Ten years?
To have an online business and succeed, you need to be prepared for these things that can cripple your campaign. This is because it may not be something that does not affect many businesses, but this can be your chance instead.
8th C in Marketing is “Context.”
The context in marketing refers to the overall environment of your business. Every industry or niche has a different context and must be considered when trying to decide which keywords you want to use.
You need to know how each keyword relates to your business, your products or services, and even yourself as a person.
As an example, let’s say that I am currently opening a new online store for wedding planners. I’ll have many different keywords that relate to my business and how I want it to be presented.
If I’m trying to search for an “online wedding planner”, I want to make sure that the person searching for this will view my business as compatible with their needs.
This is important because you don’t just want random people finding your website. You want to focus your marketing on people who are looking for the products that you are selling.
From there, you can decide based on what you see fit. It’s good to know how each of your keywords relates to the context of your business so that you can tailor your marketing campaigns accordingly.
The more responsive and valuable your marketing campaign is, the better chance you have at succeeding.
When thinking about context, it’s also essential to understand how each keyword relates to your business and even yourself as a person.
9th C of Marketing: “Company.”
The Company refers to what your business is doing for the world and how it affects the people who use your services.
This C will help you understand that every decision you make as a business owner needs to be made with your people in mind.
If one of your marketing tools does not benefit your customers and only benefits your Company, it shouldn’t be used.
One of the best examples of this is a mystery shopping company. A mystery shopping company is a business that checks up on other businesses to make sure that they are being run correctly.
This can be an excellent option for many companies, but you have to think about how you want your business to look in the market.
Let’s say that you want your online wedding planner business to be known as the most reliable wedding planner online. Now, if you have a mystery shopping company checking your business out, it’s going to give you a bad reputation when people find out about mystery shopping.
People do not want to think that someone was monitoring their every move and reporting it back to some big business.
For your marketing campaign to succeed online, you need to make sure that your company is always in your customers’ best interests.
If you can do this, then your business will be secure, and you can start to think about what you can do to help the world.
This C in marketing is all about understanding how your Company is going to affect others. If a specific marketing technique benefits your Company but does not benefit customers, don’t use it.
An excellent way to ensure that your Company always has customers’ best interest is by having them agree on a contract if they are doing business with them.
Wrapping Up the 9 C’s of Marketing and Their Importance in Marketing Growth
To have a successful online marketing campaign, you must first understand the different marketing strategies available to you.
Then, it would help if you determined which ones will help your business the most. Once you have selected your techniques, it’s time to get started making your business a success.
When you have a good grasp of all four marketing components, you will be well on your way to a profitable online business. You can’t just run off and start doing everything without any knowledge or planning for the future. This is something that can take years to figure out.
So, remember to learn the basics of every marketing strategy before you start using them. Then, start implementing them into your business. Start slow with one or two of the strategy and then add a new one as you run into problems with your current one.
This will help you avoid making big mistakes in your online business because you won’t know what’s happening and how it affects your campaign.
I hope this has helped you to learn what you need to know about online marketing so that your business can succeed.
If you found this article on 9 C’s in Marketing helpful, please share using the social media buttons below.