Infographics are a great marketing tool for conveying complex data in a meaningful way, prompting the viewer to take immediate action.
They can be used to educate and promote a product or service in an engaging way. But before you start designing your next infographic, it’s important that you know which design principles work best for this format and some of the potential pitfalls of infographics for digital marketing.
Table of Contents
- 1 A Brief Overview on How Infographics Evolved
- 2 Effects of Infographics on Human Brain
- 3 The Key Factors to Consider while Creating an Effective Infographic
- 4 Choosing the Right Topic for Infographics
- 5 What NOT to do while creating an Infographic?
- 6 Guide or Steps to Create Effective and Successful Infographics
- 6.1 01. Define your goal
- 6.2 02. Consider your target audience
- 6.3 03. Use the right kind of imagery
- 6.4 04. Create a strong central message
- 6.5 05. Keep it simple
- 6.6 06. Consider your audience’s speed of consumption
- 6.7 07. Use images that support your message
- 6.8 08. Keep the Infographics focused
- 6.9 09. Use pre-designed templates
- 6.10 10. Use pictures to make your work more interesting
- 6.11 11. Give the product a personality
- 6.12 12. Consider the details
- 6.13 13. Use an infographic template
- 6.14 14. Be versatile
- 6.15 15. Don’t forget about SEO
- 6.16 16. Make sure your graphs and charts make sense
- 6.17 17. Use authoritative sources
- 6.18 18. Consider how users will interact with your content
- 6.19 19. Use plenty of text
- 6.20 20. Simplify your design
- 7 Final Thoughts on What Are the Benefits of Using Infographics for Digital Marketing
A Brief Overview on How Infographics Evolved
The use of infographics in digital marketing can be traced back to the 1980s when there was increased production of diagrams and charts, as well as the use of interactive websites in the 1990s.
However, it was only in 2010 when infographics began to gain popularity on social media and business websites.
As of 2011, they began gaining popularity for their ability to simplify important information and ideas for easy reading, understandability, memorability, and sharing.
Effects of Infographics on Human Brain
The human brain is wired to understand visual information more than any other medium. On the other hand, the text is the second most preferred form of communication for consumers. So the more you can utilize graphics and visuals to tell your story, the better!
“A picture is worth a thousand words” has been proved wrong by many studies that show that only 15 percent of what we read can be read from text alone. This makes other forms of communication imperative to be successful. Infographics are the perfect medium for educated, commercially targeted audiences.
Social media has emerged as a platform for combining content marketing and online advertising. A study by Shareaholic reported that social media generated 30 to 45 percent of their clicks from cost-per-click ads and 16 to 22 percent from cost-per-impression advertisements.
However, only about 1 to 3 percent of links shared on social media were conversions.
Infographics are a great way to demonstrate a story in an engaging way that people love sharing. As infographics become more popular on social media, they have been used to increase a brand’s social media presence and sales.
The Key Factors to Consider while Creating an Effective Infographic
1) The key to a successful infographic is the creation of content that is both educational and informative while also being visually appealing enough for people to want to share.
With the use of social media, it’s easy for people to share infographics, which allows your brand or product to be exposed in front of thousands of potential customers.
2) Another key factor in creating an effective infographic is making sure that you have the data and information in place before you get started.
3) Create a list of all the steps, numbers, and information you want to include in your infographic, as well as a list of them down to individual comma points.
4) The more organized and planned out your infographic is, the easier it is for people to understand it and remember it. The clearer your infographic is, the more likely people are to share it and help to promote your brand.
5) While infographics can be visually captivating and eye-catching, they must have a solid plan behind them as well. You must choose the right topic for your infographic as this will make or break the success of your infographic. Choose topics that are on trending topics in today’s society and ones that will resonate with people.
Choosing the Right Topic for Infographics
There are many ways to choose the right topic for your infographic, but one way to do it is to look at it from a customer or client’s perspective.
Choose topics that you know will interest you and engage them. Also, choose topics that are relatable and will spark questions in their mind that need answers.
Another way you can choose the right topic is by looking at social media platforms and trends that are currently trending. Many websites will help you find the right topic for your infographics such as Quora, Buzzsumo, and Google Trends.
When choosing a topic for your infographic, you must keep in mind that it needs to be easily understandable and relatable. The more relatable the topic is to your audience, the better.
Also, if it is an odd or uncommon topic then you need to include a strong call-to-action (CTA) so that people can convert.
There are many different ways to display information, but the most common is using a large image with statistics and information overlaid onto the image.
A list is another popular format for sharing information; lists are also shared on social media platforms frequently. Don’t forget power words! If they help you explain a point you’re trying to make, then go ahead and use them but keep in mind they may distract from your infographic as well.
In general, your infographic should be simple and easy to understand with the use of a few useful icons.
What NOT to do while creating an Infographic?
Don’t include any unnecessary text: Some people will try and use too many icons in their infographics. This just creates clutter around your infographic.
If you think an icon is necessary, then go ahead and use it but if it’s not completely necessary, then don’t include it. The same goes for text. Keep your writing concise. If any of your text is unnecessary, then don’t include it.
Guide or Steps to Create Effective and Successful Infographics
Follow this guide to make sure your infographic is ready to resonate with your audience.
01. Define your goal
At first glance, infographics and digital marketing may seem like a natural fit, but if you’re going to start using infographics for digital marketing, it’s important to understand why you want to use an infographic in the first place.
What are you trying to accomplish? What kind of response are you hoping for? If you aim high and fall short, that goal is still very much out of reach. It’s better to set a realistic goal, to begin with, to ensure that you can hit it consistently.
02. Consider your target audience
There isn’t a one-size-fits-all approach to infographics for digital marketing, which is why it’s important to know who you are targeting with your infographic.
Is your audience specific in their demographic? Does the type of product or service that you’re promoting resonate with them?
Is your target audience on Facebook or Twitter?
Are you targeting a particular group within your industry or online community?
These are all questions that can help you to accurately assess who the best audience is for your infographic.
03. Use the right kind of imagery
Infographics are a visual way of presenting data to the viewer. If you’ve chosen to use infographics for digital marketing, the information being presented must be accurate and relevant.
You can’t just throw a bunch of random images into your infographic, because people will believe that they’re trying to sell them something, which defeats the purpose entirely.
04. Create a strong central message
As much as it’s important to consider the audience, it’s also important to maintain a focus on your central message. Your objective should be the driving force behind every decision you make in the design process.
Your final product should be able to stand on its own and convey the meaning that you want your audience to take away from it.
05. Keep it simple
It can be tempting to use pretty imagery, bold fonts, and other elements to create a more visually appealing infographic. But in the end, this will only clutter your design and distract from the content that you’re trying to convey.
Good use of strong illustrations and a minimal color palette can still be on point with your message while creating a visually stimulating read.
06. Consider your audience’s speed of consumption
Every infographic that you create for digital marketing should be considered from the perspective of its target audience. Depending on how they use their devices, your audience might only have a few seconds to read and digest all of your content.
If this is the case, it’s important to adjust the design of your work as much as possible to make it as fast-paced, snappy, and concise as possible.
07. Use images that support your message
Images are an important part of infographics, and they’re also one of the most effective tools for attracting viewers. However, it’s important to make sure that the image selection you use is not only relevant to your content but also complements it in every way.
You can’t just throw images into your infographic because you think they’re cool. You need to be more strategic with how you choose which ones will be featured.
08. Keep the Infographics focused
Every time a user clicks on an infographic, they expect to learn something new. An infographic that’s just full of marketing content is not going to be seen as a valuable resource.
Make sure that all of your information is relevant and can help the users in some way. Having too many figures, facts, and statistics can distract from your goal for this type of audience.
09. Use pre-designed templates
If you have a lot of infographic content to create, it’s a good idea to use pre-designed templates. A lot of infographics are free and come with all kinds of fantastic resources for you to use.
If you want to create multiple infographics in a short amount of time, just use the wrong design and it’ll be very obvious that your work didn’t receive the same attention as someone else’s did.
10. Use pictures to make your work more interesting
A picture is worth a thousand words, and when it comes to infographics the saying couldn’t be more true. Images are what often catch the attention of people browsing through search results on social media, blogs, and websites.
If you want your infographic to stand out, add images in addition to text that supports the main subject of your chart or information display.
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11. Give the product a personality
Infographics are more than just a collection of data. They’re also an opportunity to experiment with different ways to present your information and have fun with it.
You don’t need to stick only to one style, whether that’s using simple illustrations or experimental typography, but these choices should be unique and reflect the personality of the work.
12. Consider the details
At every stage of the infographic creation process, it’s important to pay attention to specific details. Most importantly, make sure that your data is accurate and relevant for your audience.
You can also include links to additional resources if you’re planning on using infographics for digital marketing in the long run. Even if it’s not necessary, this is a good idea to practice your design skills before you use them for real-life projects.
13. Use an infographic template
It’s always a good idea to use templates for infographic creation. There are hundreds of free ones you can download online, and it’s hard to make any kind of mistake if you just follow the exact instructions included in the template.
The only thing that you have to pay attention to is the visual design, but that’s easy enough since there are lots of different styles to choose from. If you can’t find anything that suits your needs, just create a blank template and start with a clean slate.
14. Be versatile
If you’re looking to use infographics for digital marketing, you’ll need to understand that different types of content will be viewed in different ways.
Your illustrations and text might not work on Facebook but might work perfectly on Twitter. It’s a good idea to create different versions of your infographic that are built for specific purposes and industries before you try to put your work online. The more versatile you can be, the better.
15. Don’t forget about SEO
Infographics are a great tool for digital marketing because they’re able to attract people and explain complex topics in a way that even the most uneducated person would be able to understand.
However, if you want your work to take off you need to make sure that it has an appropriate amount of SEO for search engines. When you’re creating content for digital marketing, it’s important that your infographics are searchable and indexed well.
16. Make sure your graphs and charts make sense
When it comes to creating a proper infographic, you need to do all you can to make sure that everything you add to your design is relevant.
More than anything else, the visual representation of data in an infographic needs to be presented clearly and concisely, not just as a random list of numbers. Everything used in the infographic must make logical sense.
When it comes to many of the tips mentioned in this article, it ultimately comes down to one thing: CREDIBILITY.
For your infographics to be truly informative and well-researched, you need to make sure that you’re using reputable sources for your data, graphics, and information.
18. Consider how users will interact with your content
The last thing you want to do when creating an infographic is to make it harder for people to use the information. For example, you wouldn’t want to add any confusing images or other layout elements that would distract from the main message of your work.
You need to keep in mind how people will interact with your infographics and make sure that they’re as easy as possible for them to understand and use.
19. Use plenty of text
You can’t talk about user experience without stating the obvious: the most important element of any type of content is its text. Although infographics often rely heavily on imagery, it’s important to use bold copy and plenty of words.
Some research suggests that proper use of text is essential for making strong infographics. If you just throw images into your work without writing a single line of text, likely, your infographic won’t get much attention.
20. Simplify your design
The last thing you want to do is make your infographic as complicated as possible. If things are too complex, people will have trouble processing the information and understand what they see.
When it comes to creating a proper infographic, try to keep things simple and use only the bare minimum of information necessary to show data or tell a story.
You don’t want to miss out on an opportunity because of some unnecessary elements in your design or layout.
Final Thoughts on What Are the Benefits of Using Infographics for Digital Marketing
As you can see, creating a good infographic isn’t too difficult. The best part about infographics is that they’re very versatile and can be applied to several fields and industries.
If you put the time into creating the proper design, text, and graphics, it’s possible to come up with some great information displays that serve a variety of purposes.
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